In order to better transform the achievements of corporate culture into a new driving force for enterprise development, on October 23rd, Grasshome Group held a grand ceremony for the release of a new corporate culture system with the theme of "Enduring the New Culture and Revitalizing the Unity of All", officially releasing the newly upgraded corporate culture system.

The upgraded version of the corporate culture system released this time aims to match and integrate the corporate culture with the top-level strategic development plan of Grasshome Group, connect ideas, and provide strong cultural support for the smooth implementation of the group's strategic development plan.

At the conference, the Grasshome executive team led by the Chairman of the Group, Mr. Wei, solemnly launched a new corporate culture system release ceremony.

The Director of Human Resources interprets and interprets the new corporate culture system. Based on the precise positioning of the group's strategy, the mission, vision, core values, and other contents of Grasshome Group were comprehensively explained. Whether it is the group's mission of "originating from the world, committed to building a healthy and nutritious food supply chain, and creating an efficient industrial value chain", or the vision of "becoming a respected, sustainable and innovative excellent food enterprise", all reflect Grasshome's unremitting pursuit of the future development blueprint and a global perspective and pattern.

Subsequently, all employees took a cultural oath under the leadership of the Human Resources Director.

The Marketing Director of Grasshome also released a brand new corporate roadshow film and corporate profile, combined with an upgraded corporate culture system, to guide brand image and market awareness with the company's vision, mission, and values.

The Chairman of the Group, Mr. Wei, has launched a new and upgraded corporate culture lesson for all employees: starting again. Looking back at the development and changes of Grasshome Dili's progress, as well as the valuable corporate cultural wealth accumulated in each step of progress. Call on all employees of Grasshome Group to use corporate culture as a norm and action guide for daily behavior, and practice corporate culture in their work.

At the same time, Mr. Wei presented the group's key words for 2022 at this cultural release ceremony: sharing, romance, precision, and optimism. The new keywords will be like guiding lights, guiding group employees to better carry out their work in the new year.

Through the promotion of corporate culture this time, a huge "cultural field" will be formed within the group from top to bottom, which will internally unite the employee team and promote the management and strategic development of the enterprise. The strength, image, and value orientation of external communication enterprises will inevitably have a wide impact both inside and outside the industry, becoming an important component of future development. In the future, the upgraded corporate culture will help Grasshome Group achieve its beautiful vision of sustainable innovation and development, providing strong cultural drive for the journey of billions of Grasshome.