Leading figures in the meat industry

Grasshome President Wei Dongxiao leads the enterprise to build a solid industrial highland

The "2023 Hualing Cattle Industry China International Meat Industry Week" hosted by the China Meat Association was held at the Qingdao World Expo City from April 18th to April 22nd, 2023. Chinese meat industry elites discussed and discussed the new pattern of the meat industry. Mr. Wei Dongxiao, President of Shandong Grasshome Group, Wang Zhenjiang, General Manager of Qihe Industrial Park, and Li Zhennan, Quality Management Department of Qihe Industrial Park, were invited to participate in this Industry Week Development Conference.

The award ceremony witnesses the moment of glory

On April 19, Mr. Wei Dongxiao, President of Shandong Grasshome Group, won the 2022 Chinese Meat Industry Leader Award at the "Award Ceremony for exemplary individual (Teams) in China's Meat Industry". This honor was selected by the China Meat Association in accordance with the "Management Measures for Social Organization Evaluation and Commendation Activities" and the relevant provisions of the "National Evaluation and Commendation Project Catalogue" in August 2015, after preliminary qualification review, branch review, and expert evaluation.

Standard release leads industry development

On April 20th, led by the China Meat Association and jointly drafted by our company, the three group standards of "Original Cut Steak," "Conditioned Steak," and "Conditioned Frozen Roll (Brick) Beef and Lamb Meat" were grandly released. Mr. Wei Dongxiao participated in the launch and release of these standards. The three group standards released this time are of great significance in improving the quality and competitiveness of cut steak, seasoned steak, and seasoned frozen roll (brick) beef and mutton products, and play a huge role in regulating industry production behavior and guiding enterprise development.

Development Forum Promotes Exchange and Cooperation

In order to better promote the high-quality development and construction of the livestock and poultry slaughtering and cold chain logistics industry, Mr. Wei Dongxiao gave a sharing report on "The Needs and Puzzles of Slaughtering and Meat Food Processing Enterprises" at the "High Quality Development Forum of Meat Engineering" on April 21. The report points out that the current cattle and sheep breeding industry has not yet formed a scale, and the source supply of slaughtering enterprises is uneven. It deeply analyzes the development bottlenecks of the cattle and sheep slaughtering industry and the constraints of cold chain transportation faced by industry development, and further elaborates on the significant role of professional talents and marketing strategies for cattle and sheep meat production enterprises. The sharing report has received unanimous recognition from various meat companies, playing an important role in industry technology exchange and innovation construction exploration, and promoting communication and cooperation among upstream and downstream enterprises throughout the entire industry chain.

Innovation leads upgrading and transformation, creating a sustainable foundation

Mr. Wei Dongxiao, President of Grasshome Group, led a team to unite and cooperate, explore and innovate, operate with craftsmanship, and continuously pursue excellence, resulting in rapid development of the company. Its technical strength and brand influence rank among the top in the industry. The company has successively won multiple honorary titles, including Shandong Province's leading enterprise in agricultural industrialization, Shandong Province's "specialized, refined, unique, and new" enterprise, Shandong Province's "new six industries" demonstration subject, and Shandong Province's agricultural product processing industry demonstration enterprise.

Mr. Wei Dongxiao focuses on technological innovation, increases research and development investment, and sets up a research and development center in the company. With a professional attitude and strength, he focuses on the research and application of beef and mutton products. He has participated in and authorized the acquisition of 3 invention patents, 5 software copyrights, and 60 utility model patents. Innovation is the first driving force for development, and it is Mr. Wei Dongxiao who leads all employees of Grasshome to achieve sustainable innovation. The company has been rated as a high-tech enterprise and a "one enterprise, one technology" research and development center, driving high-quality development of the enterprise.

Green is the background color of life, and safety is the guarantee of life. Green development and safe development are the foundation for Grasshome to build a sustainable foundation and maintain the sustainable development vitality and vitality of the enterprise. As the head of the enterprise, Mr. Wei Dongxiao attaches more importance to the safety and environmental protection of the enterprise than anyone else, implements various national safety management policies, and improves the level of enterprise safety management; Increase investment in environmental protection and upgrade and transform environmental protection equipment and facilities through automation. The company has also been awarded the honorary title of "Dezhou Green Factory", promoting stable and sustainable development of the enterprise.

The company has established an intelligent digital service platform, comprehensively improving production capacity and intelligent production management level, achieving breakthroughs in data standardization and business finance integration. It has also played and fulfilled positive social responsibilities in driving local economic development, promoting employment, rural revitalization, poverty alleviation, and fighting against the epidemic, creating good social and economic benefits.

Shandong Grasshome has received recognition and support from industry associations and various sectors of society during the "China International Meat Industry Week" event, reflecting Mr. Wei Dongxiao's personal influence and company strength. We will continue to uphold our original aspiration, maintain our craftsmanship, and constantly innovate, in order to better serve society and contribute to the development of China's meat industry and economy.